Over a period of 7 years, I helped grow some of the most valuable brands in South Africa through various roles at marketing agencies. From campaign management and client services to media sales and heading the influence division; I did it all without a degree.
Then, in 2020, I burned out.
So, searching for a financially liberating work-life balance, I figured out how to help businesses turn attention into action as a freelancer. I could finally combine everything I learnt to manage the entire digital marketing supply chain. Invoicing in Pounds and Ethereum was great for my wallet, but the results we generated were even better for my clients. However, the work-life balance component remained elusive.
Coupled with a regressing economy and the pandemic stealing the only person I truly want to make proud, I had to go back to the drawing board.
This leaves me today, in the role of digital strategy at a start-up creative agency that "redefines desire to provoke action". Ensuring that a step back didn't become a setback, I negotiated for permission to burn the midnight oil and continue offering digital marketing services as a freelancer.
I remain on a mission to transcend employment and journey from freelancer to founder. In order to do that, I'm aggressively employing AI, building internet businesses with high-scale potential and figuring out how to productise my skillset into passive income generators.
Inevitably, I will remove the 'work' component from work-life balance and this website's focus will shift to updates on my nomadic lifestyle.